Why I never tell my clients to 'just be more fun online.'

Hi Reader,

For my women in leadership who feel pressured to be “funny,” “witty,” or “entertaining” to succeed online… NO, you don’t!You don’t have to post daily, dance on camera, or overshare to build a personal brand online that commands respect.

✨ You just haven’t seen it done your way yet!

Presence helps you find the version that does feel true.

If showing up in any of the ways Iisted above doesn’t feel natural, that’s not a flaw and doesn’t mean you won’t find success with your online personal brand. It’s just a signal that this isn’t how you should be showing up. Trying too hard never works because your audience feels it. When you lead from who you really are, everything clicks.

Creating engaging content doesn’t mean you HAVE to make people laugh or be an entertainer. It means being compelling, clear, and honest to reach the right people.

How can you show up more authentically online today?

♥️&☕️

Dhariana Lozano | Brand Strategy | Social Media Strategy | DhariLo.com

P.S. The Presence program gives women in the C-suite, on the rise, or already leading behind-the-scenes the structure and strategy to lead online with substance and self-respect without the pressure of having a social media mask. You’re not “too private” for this.

You just haven’t seen it done your way yet. Presence shows you how. We start July 5. To join click here.

$400.00

Presence

Stop being the best-kept secret in your industry. Build an authentic personal brand, become a magnet for opportunity,... Read more

Dhariana Lozano

Designing strategic roadmaps to build impactful brands for CEOs, thought leaders, and organizations ✨