Hey Reader,

There is a moment you will never be in the room for: Someone says your name for a panel, a client, a role that has not been posted yet. And the people who have never met you do what everyone does now. They look you up.

It takes about ninety seconds. You will never know it happened. You will only know whether the call came.

I wrote a full piece this week about what those people are actually looking for in that ninety seconds, because it is not what most women assume.

The piece includes a three-question audit you can run on yourself in about five minutes, and one exercise to do this week that will do more for your visibility than a month of posting.

[Read it here → The Visibility Gap: Why Women Executives Get Overlooked Online]

One line from it I want you to have even if you never click:

You cannot fix a search result by posting more. If nothing underneath has changed, five more posts just add five more items that still do not say anything specific about you.

Go read it. Then go do the exercise at the end.

♥️&☕️,

Dhariana

Brand Strategy | Social Media Strategy | DhariLo.com​

P.S. If you already know what the gap is and you want help closing it, Clarity Before Content™ walks you through the whole thing. [Start here]

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