Hi Reader,

One of the biggest mistakes I see women executives and C-suite leaders make when building their brand strategy is not thinking about the order of things.Skipping steps and rushing to the end goal.

You want speaking gigs? Fantastic! But do you have:
☕️ A clear personal brand message?
☕️ Thought leadership content that positions you as an expert?
☕️ A network that supports and recommends you?

Too often, people skip the fundamentals and rush to the end goal—only to feel overwhelmed when things don’t work out. The secret? Laying a strong foundation.

Here’s a better way:

✨ Clarify Your Core Message – Before building visibility, define what sets you apart and why people should pay attention.
✨ Align Your Content with Your Goals – Every piece of content should serve a purpose. Build a Thought Leadership Hub – Whether it’s LinkedIn, a blog, or a YouTube channel, create content that showcases your expertise.
✨ Consistency Over Perfection – You don’t need to be everywhere at once. Start with one platform and show up consistently with value-driven content.
✨ Build Relationships – Opportunities don’t just appear. Engage with the right people, network strategically, and put yourself in the right rooms.

✨ Leverage Opportunities – Once the foundation is strong, then pursue speaking gigs, media features, and big opportunities with confidence.
✨ Optimize & Iterate – Test, tweak, and refine your approach based on what resonates with your audience.

The right strategy starts with clarity, consistency, and the right steps in the right order. That’s how you build visibility, attract the right opportunities, and create a brand that lasts.

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♥️&☕️

Dhariana Lozano | Brand Strategy | Social Media Strategy | DhariLo.com​

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Want a step-by-step roadmap to get there? That’s exactly what we’ll do inside PRESENCE—a high-touch program designed to help women leaders step into their power, build a strong brand, and create meaningful impact. Doors close soon (April 2)

We'll take these foundational steps and build upon them to craft a powerful personal brand:

• Week 1: We'll dive into your background and get crystal clear on your goals, so you can confidently leverage your career history to build a brand that showcases your strengths and accomplishments.
• Week 2: We'll focus on how you show up, helping you choose the right platforms and formats to maximize your visibility and impact, while expressing your unique personality and voice authentically.
• Week 3: We'll focus on creating impactful content—what to say, what to avoid saying—so you can confidently share your insights and perspectives and create content that resonates with your audience.
• Week 4: We'll create a structured approach to building your personal brand that aligns with your demanding schedule and professional responsibilities, so you can see measurable progress and achieve your goals.

The time to start laying the groundwork for your next big move is now. Live round starting soon and doors close on April 2!

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