Hi Reader,

I know building and executing a personal brand strategy and putting yourself out there online can feel overwhelming.

Where do you even start? What do you say? How do you stand out?

Self promotion can feel...uncomfortable. But the reality is that if we do not showcase how great we are, no one will know or notice. Remember that visibility is not vanity, but it does open doors to opportunities.

Here are some of the achievements I can attribute to building a personal brand:

• Speaking on stages about social media marketing (my favorite was BlogHer Biz)
• Being featured in podcasts and articles
• Being approached by Hubspot Academy to contribute to various courses

So if there's one thing I can ask you to do as a woman executive or CEO who wants more out of their career than the traditional path it's that we have to start tooting our own horns, no matter how uncomfortable it might feel at first (I promise with a plan and practice it gets much easier!).

Here’s something you can do right now to start building your presence: Your 3-Step Personal Brand Check-In.

• Step 1: Google Yourself: What comes up? Does it reflect the leader you are today? If not, what small step can you take to improve it?
• Step 2: Claim Your Space: Write a quick LinkedIn post about a recent challenge, industry insight, or leadership lesson. You already have expertise, start sharing it.
• Step 3: Build Your Influence: Engage with at least three people in your industry today. A thoughtful comment on LinkedIn or a direct connection can open unexpected doors.

These small actions might seem simple, but they create momentum. ​
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♥️&☕️

Dhariana Lozano | Brand Strategy | Social Media Strategy | DhariLo.com​

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P.S. The above is exactly why I created Presence. I want to give women executives a clear, strategic way to build their brand without the confusion or self-doubt. if you want a proven, step-by-step roadmap to make this process clear, strategic, and effective, Presence is still open - but only until tonight.

If you’re even thinking about it, now is the time. Join Presence here → Click here to register.

A high-touch program designed to help women leaders step into their power, build a strong brand, and create meaningful impact. We'll take these foundational steps and build upon them to craft a powerful personal brand:

• Week 1: We'll dive into your background and get crystal clear on your goals, so you can confidently leverage your career history to build a brand that showcases your strengths and accomplishments.
• Week 2: We'll focus on how you show up, helping you choose the right platforms and formats to maximize your visibility and impact, while expressing your unique personality and voice authentically.
• Week 3: We'll focus on creating impactful content—what to say, what to avoid saying—so you can confidently share your insights and perspectives and create content that resonates with your audience.
• Week 4: We'll create a structured approach to building your personal brand that aligns with your demanding schedule and professional responsibilities, so you can see measurable progress and achieve your goals.

The time to start laying the groundwork for your next big move is now. Live round starting soon and doors close on April 2!

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