Hi Reader,

The difference between building a strong, authentic brand and getting lost in the noise is clarity.
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​And the way to arrive at clarity is to work on your brand strategy.
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The thing I love about helping clients work out their brand strategy is the lightbulb moments, seeing how they shift from overwhelm to knowing exactly what to post and talk about, how they shift from scattered to making quick decisions in business.
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I’ll tell you that the best way to start tackling a solid brand strategy is to work on:
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☕️ Your brand story
☕️ Defining your unique point of view or value proposition
☕️ Setting clear and defined goals (both long and short term)
☕️ Get to know your audience like you know your best friend
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Be honest with yourself - Have you stopped and taken the time to work on these elements before thinking about your content?

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♥️&☕️

Dhariana Lozano | Brand Strategy | Social Media Strategy | DhariLo.com​

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