Hi Reader,

When you hear 'personal brand,' you might picture influencers and viral videos. But for C-suite leaders, it's about something else entirely — visibility, thought leadership, and becoming the go-to voice in your industry.

Too many executives and women in the C-suite avoid personal branding. Being influential does not mean you have a million followers. It does not mean you post outfits of the day and what you had for dinner.

But influence isn’t about followers — it’s about impact.

Building a personal brand as an executive can have career changing benefits. From landing the next position to leading your favorite company. Visibility creates opportunity.

I know you do not want to spend time figuring out how to go viral or what song to edit your video to. Building a personal brand doesn’t mean you have to dance on TikTok or post your lunch on LinkedIn.​
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The Reality:

☕️ Influence Comes from Thought Leadership​
Sharing your expertise, insights, and unique perspective positions you as a go-to voice in your industry. People listen to those who consistently add value — not those chasing likes.

☕️ Presence > Popularity​
You don’t need millions of followers to make a difference. A small, engaged audience of the right people (potential clients, industry leaders, decision-makers) is far more powerful than a massive, disconnected audience.

☕️Your Leadership Lives in Your Ideas​
The articles you write, the panels you speak on, and the wisdom you share shape how people perceive your leadership. You don’t need viral videos — you need consistent, intentional moments of visibility.

☕️ Strategic, Not Self-Promotional​
Personal branding isn’t about shouting, “Look at me!”. It’s about showing up, adding value, and allowing your work to speak for itself — with a little amplification.

The bottom line? You can be influential without being an influencer. You’ve already done the hard work building your career. Now it’s about making sure the right people see it.

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♥️&☕️

Dhariana Lozano | Brand Strategy | Social Media Strategy | DhariLo.com​

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