Hey Reader,

What lights you up?
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I’ve been thinking about this a lot lately. 2024 was a year of slowing down, of serious introversion. Part conscious decision but mostly forced by what life has thrown at me; I just had to sit down and listen.
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This is a normal part of being an entrepreneur. There are points where you need to look at yourself, your business, and make choices that help you get to that next level. Points of reflection, pivoting, flowing. I knew it was time to shift.
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And that brought me to the question: What do I want to step into next? What really lights me up?
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What I know lights me up is being able to light others up! I’m the friend that wants to help you figure out how to make your dream come true. I’m going to be there to hype you up when you forget who TF you are.
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So that’s why I made the choice to shift to helping with brand strategy. That doesn’t mean not having anything to do with social media. I love social and still fully believe it’s a tool that can help even the playing field – but there are foundational elements that need to be in place for social to work beneficially. And I’ve always told clients this, but social isn’t the only way to market a business.
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I love strategizing and putting the pieces of the puzzle together. But my favorite part of working with clients is seeing them shine, watching the confidence bloom.
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Your brand strategy isn’t just a luxury—it’s a necessity. Let’s create a roadmap that not only positions you as a leader but also feels aligned with who you are and what lights you up ✨
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♥️&☕️

Dhariana Lozano | Brand Strategy | Social Media Strategy | DhariLo.com​

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