Hi Reader,

Wrapping up my Path to Presence series with none other than Eva Chen, the queen of personal branding!

From fashion editor to Head of Fashion at Instagram, Eva’s journey is a masterclass in leveraging your brand to unlock opportunities. Her journey shows that you can grow your career by sharing your voice, not chasing likes.

She picked her platform, shared her industry insights, and built meaningful connections — even finding her book illustrator on Instagram! But what’s most powerful? She created a sustainable plan that works for her: showing up consistently in Stories for personal moments, while using her feed for thought leadership.

Key takeaway: You don’t need to be an influencer or post every day to become a go-to name in your industry. You just need a strategy that amplifies your voice and positions you as the expert you already are. You just need a strategy that aligns with your strengths and career goals.

I’ll be teaching you exactly how to do this in my new program, Presence (launching soon!). We’ll cover the 4 keys to building a magnetic brand that opens doors:
☕️ Get clear on your goals
☕️ Show up how you shine best
☕️ Know what to say (and not say)
☕️ Create a plan you can actually stick to

☕️ Join the waitlist and start building a brand that propels your career forward: Presence Waitlist​

Watch my video on Eva's story on YouTube:

Or here on Instagram: https://www.instagram.com/reel/DHMHsdEJh1H/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==​

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♥️&☕️

Dhariana Lozano | Brand Strategy | Social Media Strategy | DhariLo.com​

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