Hey Reader,

As women in leadership, building a powerful personal brand isn’t about chasing influencer status — it’s about owning your unique voice, sharing your insights, and positioning yourself as a thought leader in your industry. But many women in the C-suite unintentionally hold themselves back. Let’s explore the three most common personal branding mistakes and how to overcome them.

Mistake #1: Blending In Instead of Standing Out

It’s understandable to play it safe when representing a company, but hiding your individuality stifles your impact. Your leadership style, unique approach, and industry insights are what make you invaluable — so share them! Start by getting clear on your unique value proposition, leadership philosophy, and long-term career goals. This self-awareness becomes the foundation of your personal brand.

Mistake #2: Prioritizing the Company Brand Over Your Own

It’s great to celebrate company wins, but don’t forget to highlight your personal journey, lessons learned, and leadership philosophies. People want to know the person behind the title — what you took away from that conference, how you navigated challenges, and what drives your success. Sharing these insights fosters authenticity and builds trust.

Mistake #3: Inconsistent Presence

Consistency is crucial for staying top of mind. You don’t need to post daily, but disappearing for months after one LinkedIn update won’t build momentum. Find a sustainable rhythm — even once a week — and build a content bank to repurpose. Over time, your brand presence will compound, and showing up will feel effortless.

The Takeaway:

Your personal brand is a powerful career asset. By boldly embracing your unique voice, balancing personal insights with company wins, and showing up consistently, you can cultivate a brand that accelerates your career and cements your place as an industry leader.

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♥️&☕️

P.S. You can watch my YouTube video here:

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Dhariana Lozano | Brand Strategy | Social Media Strategy | DhariLo.com​

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